Jeff Lawler
REALTOR®, ABR, PSA, RENE, SRS
Jeff is a local real estate expert, property sales and marketing specialist, and REALTOR® with Live Oak Real Estate. He is an Accredited Buyer’s Representative, Pricing Strategy Advisor, Real Estate Negotiation Expert, Seller Representative Specialist, and Luxury Home Marketing Specialist. From 2019-2022, Jeff was awarded multiple REGAL Awards for best overall advertising campaign and best use of social media from the BIA Sales & Marketing Council. In addition, he was voted Best Real Estate Agent in 2018, 2019, runner-up in 2020 by readers of the Free Times, and was nominated for Best Real Estate Agent in 2021 and 2022 by readers of Columbia Metropolitan Magazine. Jeff is the founder of Columbia Connectors, a local nonprofit, supporting Columbia as a resource for genuine business and community connections.
As your real estate professional, Jeff will communicate openly and effectively through every step of the real estate process. If you are thinking of listing your home for sale, then he can assist you with pre-listing advice to prepare you to get the most value for your property as possible. If you are thinking of purchasing a new home, then he can provide a wealth of knowledge that will help you make the best decisions possible about buying a home. With extensive marketing experience and a long-standing advertising background, leave nothing to chance by selecting Jeff as your resource for all things real estate. Just leave it to Lawler!
Jeff graduated from Spring Valley High School and the College of Charleston, where he earned his degree in corporate communication. While at CofC, he served as a delegate in the South Carolina Student Legislature for two years and also served as President of the Kappa Alpha Order. As a Columbia native, he believes in the immense opportunities the Midlands has to offer. Jeff is very passionate about the community and supports many different nonprofit organizations in Columbia and throughout The Midlands.
Why should you List with Lawler?
- Constant communication throughout the entire real estate process
- Pre-listing recommendations and assistance preparing your home for sale
- Creative marketing expertise and professional photography/videography
- Strong negotiation skills that will provide you with the best deal possible
- A lifetime resident and native of Columbia, SC and Lake Murray, SC
Certifications
- National Association of Realtors Accredited Buyer’s Representative (ABR) designation
- National Association of Realtors Pricing Strategy Advisor (PSA) certification
- National Association of Realtors Real Estate Negotiation Expert (RENE) certification
- National Association of Realtors Seller Representative Specialist (SRS) designation
- Certified Luxury Home Marketing Specialist (CLHMS) designation
- Institute for Advertising Ethics Certified Ethical Advertising Executive (CEAE) certification
Service
- 2026 – Sandhills School Board of Trustees
- 2025 – CREW Midlands member
- 2025 – University Associates member
- 2024 – Columbia Connectors Executive Committee
- 2023 – Columbia Opportunity Resource (COR) Wisdom Council
- 2022 – American Advertising Federation (AAF) District 3 Treasurer
- 2022 – Greater Cayce West Columbia Chamber Board of Directors
- 2022 – Columbia Rotary Club Membership and Special Olympics Bocce Bash committees
- 2021 – Multiplying Good ChangeMakers Inaugural Class
- 2021 – American Advertising Federation (AAF) District 3 SC Governor
- 2020 – American Advertising Federation (AAF) Midlands President
- 2019 – Midlands Business Leadership Group (MBLG) internship program committee
- 2018 – Columbia Rotary Club Member
- 2017 – Sales & Marketing Council of the Building Industry Association Education Chair
- 2017 – Richland Library Do Good Columbia graduate
- 2016 – Columbia Opportunity Resource (COR) 10th Anniversary Program Chair
- 2015 – LeadSC District 5 Delegate and State Marketing Chair
- 2014 – Columbia Opportunity Resource (COR) Chair
- 2014 – American Marketing Association (AMA) Charter Member and Membership Chair
- 2014 – Greater Columbia Chamber of Commerce Board of Directors
- 2013 – Historic Columbia Advisory Council
- 2012 – Leadership Columbia graduate
- 2011 – American Advertising Federation (AAF) Midlands Membership Chair
Awards
- 2023 – Coldwell Banker International Sterling Society
- 2022 – Sales & Marketing Council REGAL award for Best Use of Social Media
- 2022 – Nominated Best Real Estate Agent in Columbia Metropolitan’s Best of Columbia
- 2021 – Nominated Best Real Estate Agent in Columbia Metropolitan’s Best of Columbia
- 2021 – AAF National Club Achievement Awards in Membership Development & Communications and Programs
- 2021 – AAF Midlands District 3 Quality Club of the Year
- 2020 – AAF Midlands National Club of the Year
- 2020 – AAF Midlands District 3 Quality Club of the Year
- 2019 – Sales & Marketing Council REGAL awards for Best Overall Advertising Campaign & Best Use of Social Media
- 2019 – Free Times Best of Columbia Best Real Estate Agent
- 2018 – Coldwell Banker International Diamond Society
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Keep up to date with the latest tips videos, listings across the Midlands, and video testimonials that detail the professionalism that Jeff puts into each and every client.
Interview at SOCO
As a passionate and native Columbia resident, our community is very important to me and this video tells you the “why” and my story of how I became a real estate agent.
Leave it to Lawler
When thinking of buying or selling your home, then leave nothing to chance and leave it to Lawler! Voted Free Times Best of Columbia Real Estate Agent in 2018 and 2019.
Interview at Trundle
Marketing your home for sale is the first step to getting your home sold. This should be the most important function for your real estate agent to employ.