So it’s time to present your home to the market… what happens now? We proactively schedule a time for the professional photographer to visit and shoot your home. A prepared home will be professionally cleaned and decluttered for photos, while also taking weather and sunlight into consideration. Jeff will prepare your listing in the Multiple Listing Service with high-quality photos and detailed descriptions of the property, its amenities, and the neighborhood. After the listing has been uploaded, this information is distributed to all online home search sites including Zillow, Realtor.com, Coldwell Banker sites, etc., as well as to all real estate agents in Columbia and the Midlands.

The first goal is to get you, the homeowner, the most showings possible so you may potentially get the most offers possible. The majority of showings will normally be within the first two weeks, so be sure to plan your timeline accordingly. In order to maximize your listing’s potential, Jeff will prepare customized marketing including posts, videos and reels to be shared online via multiple mediums like Facebook, Instagram, and Google/YouTube. In addition to his personal and professional network, he will also feature your home in his newsletter, The Latest with Lawler, which has over 1000+ subscribers. As Jeff’s client, you will be fully informed of the deliverables of the marketing of your property and will be in constant communication at all times as the process progresses. 

Marketing experience matters when it comes to marketing your home for sale. For the past three years in a row, he has been awarded REGAL Awards for best overall advertising campaign and best use of social media from the Building Industry Association’s Sales & Marketing Council. In 2020, Jeff served as president of the American Advertising Federation’s Midlands Chapter. In 2014, Jeff served on the American Marketing Association’s board as a charter member and membership chair. He is also an Institute for Advertising Ethics Certified Ethical Advertising Executive.

As your real estate professional, Jeff will communicate openly and effectively through every step of the real estate process. If you are thinking of listing your home for sale, then he can assist you with pre-listing advice to prepare you to get the most value for your property as possible. If you are thinking of purchasing a new home, then he can provide a wealth of knowledge that will help you make the best decisions possible about buying a home. With extensive marketing experience and a long-standing advertising background, leave nothing to chance by selecting Jeff as your resource for all things real estate. Just leave it to Lawler!